Privacy policy

This website is owned and operated by Primora Labs ("we", "us" or "our"). We respect your privacy and understand that you have a right to know why we collect your personal information and what we do with it. This Privacy Policy explains what information we collect when you visit or buy from our website (the "Website"), how we use it and the choices you have.

By using the Website, you acknowledge this Privacy Policy and agree to our Terms of Service. If there is anything you do not understand, please email us at support@primora-labs.com. If you do not agree with this Privacy Policy, please do not use the Website or provide us with any personal information.

We may update this Privacy Policy from time to time. Changes are posted on this page and take effect when posted. You can see when it was last changed from the date at the end of this policy. Your continued use of the Website after a change means you accept the updated policy.

Information we collect

We collect information that identifies you as a person ("personal information") in three ways: information you give us, information collected automatically when you use the Website, and information we receive from our service providers.

Information you provide to us

  • Contact details, such as your name, email address, phone number, and shipping and billing address
  • Account information, such as your login and password, if you create an account
  • Order information, such as the products you buy, your order history and any returns
  • Payment information, which is collected and processed by our payment providers (we do not store your full card number)
  • Anything you send us, such as emails, reviews, survey answers or answers to an on-site quiz

We collect this information when you place an order, create an account, sign up for our emails or texts, contact us, leave a review, or take part in a promotion, survey or contest.

Information collected automatically

When you visit the Website, we and our service providers collect information through cookies, pixels, web beacons and similar technologies, such as:

  • Your IP address and approximate location
  • Your device, browser and operating system, and your language settings
  • The pages you view, the products you look at, the links you click and the website that referred you to us
  • The dates and times of your visits

Most browsers accept cookies automatically. You can set your browser to refuse them, but some features of the Website, such as the cart and checkout, may then not work properly. For more details, see our Cookies Policy.

How we use your information

  • To provide our products and services: processing payments, fulfilling and shipping your orders, handling returns and refunds, and maintaining your account.
  • To communicate with you: sending order confirmations and shipping updates, answering your questions, and telling you about changes to our Website or policies.
  • To market to you: sending you emails or texts about our products and promotions (when you have agreed to receive them), and showing you our ads on other websites and social media.
  • To improve the Website: analyzing how visitors use the Website, fixing problems and developing new products and features.
  • To protect you and us: detecting and preventing fraud, security incidents and other illegal activity.
  • To comply with the law: meeting our legal, tax and accounting obligations and responding to valid requests from authorities.

How we share your information

We do not sell your personal information for money. We share it only as described below:

  • Service providers that help us run our business, such as our e-commerce platform (Shopify), payment processors, fulfillment and shipping partners (who receive your name, address, phone number and email to deliver your order), email and text-message providers, customer-support tools, and analytics and fraud-prevention providers.
  • Advertising partners, such as Google and Meta (Facebook and Instagram), which may collect information through cookies and pixels to show you our ads and measure how they perform. See "Targeted advertising" below.
  • Business transfers: if we are involved in a merger, acquisition or sale of all or part of our assets, your information may be transferred as part of that transaction.
  • Legal reasons: when required by law, to cooperate with law enforcement or legal proceedings, or to protect the rights, property or safety of our customers, the public or Primora Labs.

Targeted advertising

You may see ads for our products on other websites and apps because we work with advertising partners that use cookies and similar technologies to show ads based on your visits to our Website. Under some state laws this may be considered a "sale" or "sharing" of personal information. You can opt out at any time (see "Your choices" below). If you opt out, you may still see our ads, but they will not be personalized based on your activity on our Website.

Your choices

  • Marketing emails and texts: click "unsubscribe" in any email or reply STOP to any text. Please allow up to 10 business days for the change to take effect. You will still receive messages about your orders.
  • Cookies: you can block or delete cookies in your browser settings.
  • Ad personalization: you can opt out through the Digital Advertising Alliance (optout.aboutads.info), the Network Advertising Initiative (optout.networkadvertising.org), or by enabling the Global Privacy Control (GPC) signal in your browser, which we honor where required by law.
  • Analytics: you can prevent Google Analytics from using your data with Google's opt-out browser add-on (tools.google.com/dlpage/gaoptout).

Your privacy rights

Depending on where you live, you may have the right to:

  • Know what personal information we have about you and get a copy of it
  • Correct inaccurate personal information
  • Ask us to delete your personal information (unless we must keep it by law)
  • Opt out of targeted advertising, the "sale" or "sharing" of your personal information, and profiling
  • Know the categories of third parties we share your personal information with

To make a request, email us at support@primora-labs.com. We may need to verify your identity before we can process your request. We will not discriminate against you for exercising any of your privacy rights. California residents can find more information in our California Privacy Notice.

Security

We use physical, electronic and administrative safeguards designed to protect your personal information. Payment information is encrypted during transmission using SSL technology and is processed by our payment providers. However, no transmission over the internet is 100% secure, so we cannot guarantee the security of information you send to us.

Data retention

We keep your personal information for as long as we need it for the purposes described in this policy, such as fulfilling your orders and handling returns, unless a longer period is required or permitted by law (for example, for tax and accounting purposes, to resolve disputes or to prevent fraud).

Children

Our Website and products are intended for adults. We do not knowingly collect personal information from anyone under 16 years of age. If we learn that we have collected personal information from a child under 16, we will delete it.

Other websites

Our Website may contain links to other websites, including social media sites. We are not responsible for the privacy practices of those websites, and we encourage you to read their privacy policies before providing them with any personal information.

Contact us

If you have any questions about this Privacy Policy or your personal information, please email us at support@primora-labs.com, call +1-646-585-0450, or write to us at:

Primora Labs
1207 N Orange Street
Suite 7310
Wilmington, DE 19801
USA

Last updated: October 12, 2026